privacy policy

This Privacy Policy governs the manner in which our website collects, uses, maintains and discloses information collected from users (each, a "User") of this website ("Site").

SMS Text Messaging Disclosure

Consent to Text Messaging

Island Family Eye Care may use text messaging to communicate with established patients who have provided consent to receive text messages from our office. Text messages may be used for appointment-related communication, patient questions, prescription or order updates, follow-up communication, and other office-related needs.

By providing your mobile phone number and opting in to text messaging, you consent to receive text messages from Island Family Eye Care. Mobile information, including text messaging opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes. We do not sell or share your mobile information for marketing purposes.

Types of Messages
Patients who choose to communicate with us by text may receive messages related to:

Appointment confirmations, reminders, and scheduling
Follow-up regarding recent visits or treatment
Prescription or contact lens updates
Eyewear or order updates
Responses to patient questions or requests
General office communications and service-related updates

Our text messaging is intended for two-way communication between our office and established patients. We do not send unsolicited bulk text messages or use text messaging for third-party marketing or promotional campaigns.

Message Frequency
Message frequency may vary depending on your appointments, orders, questions, or other communication with our office.

Message and Data Rates
Message and data rates may apply depending on your mobile carrier and wireless plan.

Opt-Out Instructions
You may stop receiving text messages at any time by replying STOP to any message. You may also use QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to opt out of future text messages.

After you send an opt-out request, you may receive a confirmation message that you have been unsubscribed. You will no longer receive text messages from our office unless you choose to opt back in.

Help and Customer Support
For help with text messaging, reply HELP to any message or contact our office at:

Island Family Eye Care
1780 Grand Island Blvd., Suite 1
Grand Island, NY 14072
Phone: (716) 775-2220
Email: front@gifamilyeyecare.com

Important: Text messaging should not be used for urgent or emergency medical concerns. If you have an urgent eye-related concern, please call our office at (716) 775-2220 and follow the prompts for emergency assistance. For emergencies requiring immediate medical attention, call 911 or seek emergency medical care.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

We may collect and use Users personal information for the following purposes:

To run and operate our Site
We may need your information display content on the Site correctly.
To run different marketing campaigns including retargeting display ads
To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
We may use feedback you provide to improve our products and services.
To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.
To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

How we protect your information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We may share or sell information with third parties for marketing or other purposes. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Electronic newsletters

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third-party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

We have the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us.

This document was last updated on September 28, 2026